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At Alexine Jewellery, we believe jewellery should be as personal and meaningful as the moments it represents. Whether you're celebrating love, marking a milestone, or simply treating yourself, we're here to help you create a piece that is entirely yours.
I'm Ilaysa, co-founder of Alexine Jewellery. After studying Business Administration and working in real estate, I followed my true passion: jewellery. I combined my love for rare treasures with my business background to build a brand rooted in craftsmanship, authenticity, and personal connection.
What sets us apart is our dedication to true bespoke design. We take the time to understand who you are and what you're looking for, then guide you through a seamless, personal journey, from the first idea to the final piece. We love to help you create your personal dream engagement ring, anniversary present or a special piece to treat yourself.
We hand-select extraordinary gemstones, from Sapphires and Opals to unique Diamonds... Each chosen for its beauty, quality and character. Then, with great care, we transform them into timeless pieces that reflect your story.
Because jewellery isn't just something you wear, it's something you feel and becomes part of your identity.
In everything we do, we challenge the ordinary to create one-of-a-kind treasures that make you feel truly exceptional.
Hi, I’m Merel, proud co-founder of Alexine Jewellery. At 54, I’ve had the privilege of building and running my own business with my lovely husband for over three decades. For 31 years, I operated a furniture business in Den Bosch and Bussum. But as life goes, there comes a time when you follow your heart. After all those years, I decided to pursue my true passion, jewellery.
Jewellery has always been a hobby close to my heart, one that began at a young age and has blossomed into a full-fledged business. What started as a personal interest is now my dream come true, designing and crafting fine pieces with 14kt, 18kt gold, lab and natural diamonds, and other precious gemstones.
What sets me apart in the world of jewellery is my genuine dedication to my customers and my commitment to providing excellent service and results. Every client is special to me, and I believe that’s what truly makes my business unique.
Beyond my love for fine jewellery, I have a passion for fashion, interior design, and living life to the fullest. When I’m not working, you’ll find me at the gym, spending quality time with my friends, family, and always keeping a close look on the latest fashion and interior trends. And, of course, I can’t sit still for long, there’s always something new to get inspired by.
Thank you for visiting my world of jewellery, where craftsmanship, passion, and personal connection shine through in every piece.
Meet our team
Get to know us
SIGNATURE FOUNDATION
We built our foundation on four key factors because we believe that true success comes from creating real value for our customers. These pillars guide everything we do, ensuring that every experience with us is seamless, meaningful, and fulfilling.
Handmade excellent quality
Every piece is meticulously handcrafted by skilled, experienced artisans, using the finest materials and techniques. Our commitment to precision and detail ensures jewellery of exceptional beauty and durability.
Honest and transparant communication
Transparency is at the heart of our brand. We provide clear information on pricing, materials, and processes, so you will be able to make confident and informed decisions.
Excellent value
We believe luxury should be accessible, offering high-quality craftsmanship at the best possible price. By maintaining fair pricing without compromising on materials or design, we ensure true value for your purchase.
Customisation & guidance
We offer a personalized approach, ensuring every customer receives expert advice tailored to their style, preferences, and needs. From selecting the perfect piece to full customization, we’re here to guide you every step of the way.